ATTENTION CREATIVE PROFESSIONALS


New Book Reveals How To Find & Claim A Powerful Brand Positioning 

...Without obsessing over "choosing a niche"


BRUCE WHITE

From the desk of Bruce White

Vancouver, BC.

Dear Friend,

 

If you want to develop a unique positioning for your company, one that presents you as The Choice instead of A Choice, this will be the most exciting book you'll ever read.

But First, A Warning

Before we go further, let me make something abundantly clear: 

 

I am not going to tell you how to “trick” customers into thinking you're something other than what you are.

 

Here's the deal.

 

The positioning process I outline in this book is working great for me and my customers, and I believe it can help you, too.

 

But I’m not suggesting that everyone (or anyone) who reads it is going to have a magical brand positioning fall at their feet. You gotta put in the work.

 

See, I don’t know how dedicated the people who read it will be – it’s possible that many or most of them will make little or no effort at all (especially if they don’t like following directions and working hard).

 

With that understood ... let me jump right in and show you ...

Exactly What You're Getting

First of all, this isn't like any branding book you've ever read.

 

There's no psychology or "law of attraction" fluff - just battle-tested tactics that are working right now.

 

And it's easy to read.

 

At 58 pages, you can read it in an afternoon.

 

And It's About MORE Than Just Positioning Your Brand

 

See, you can use the same system in this book to position all kinds products and services.

 

For example, we followed the same strategies with a client in the Tour Commentary industry to re-position their company in preparation for a big move on the global market

 

...and then we used the same strategies to position their new SaaS software application that is literally redefining their industry.

 

A UX developer client recently used the same strategies in the book to position his new paid strategy service.

 

A web design client is using the same strategies to position her new coaching and speaking engagements.

 

So like I said, there's more to this little book than "just" brand positioning. 

 

Here's a fraction of what you're getting...

.

  • Why you need to dump your slogan. A quick litmus test to see if you're confusing people by trying too hard…Page 37.

  • The simple change you can make to your mindset …to change your perception from “order-taker” to “valued-partner.” Believe it or not, one way is by refusing to sell to them! See how it works...page 10.

  • Two things you can NEVER specialize on, no matter how good yours are. Page 20.

  • The truth about the “hustle” mentality. The stuff you see everyone else promoting doesn’t work, this new method is simpler and it's working. Page 7.

  • What an unusual amount of successful entrepreneurs have as part of their qualification process that makes their service even more valuable…Page 12.

  • The four boxes your Positioning MUST check to ensure it remains effective…Page 15.

  • The new approach to specializing. It's totally based in your unique experience and expertise, and it positions you as a trusted authority...Page 21.

  • A proven way to ensure you can “stay the course” with your new Positioning. Forget the usual worthless strategic exercises that no-one executes on. This 6-step approach identifies the key actions that will support your Positioning...Page 33.

  • Why increased prices don’t mean increased profit. The two sure-fire ways to make your projects more profitable…Page 10.

  • How specialization lets creative professionals get really granular with identifying who we want to work with and what we can do for them... Page 19.

  • What to use instead of a slogan. A simple exercise that builds trust and strengthens your Positioning…Page 38.

  • You need to choose a niche to differentiate as a creative business, right? Wrong!? The "usual niche stuff” totally backfires when it comes to actually being different. Our approach is faster AND more authentic…Page 5.

  • Dramatically reduce the “knowledge gap” overwhelm for re-Positioning - even if you’ve never read a thing on the subject ...Page 15.

  • 11 Unique areas of Specialization you can mix and match to create something truly unique using your existing experience and expertise…Page 24.

  • TODAY: Write an impactful, value-based Positioning Statement. The simple formula that covers every required element without sounding “formulaic”…Page 37.

  • Constantly adding products & services to grow revenue will actually reduce growth and limit how much you can charge. Instead, try this approach...Page 7.

  • Say goodbye to being one of many! Turn your business into “The Choice,” not “A Choice”…Page 10.

And that's really just the tip of the iceberg...

 

This book is only 58 pages but it is PACKED with valuable content on every single page

But you know what you'll really love?

A 6-Step Super Simple Action Plan So You Can Get This Done

Listen. I know this stuff is at the top of your to-do list right now but, when things get crazy and the fires start, you just get too busy.

 

I get it.

 

I've seen hundreds of fantastic positioning decisions fall to the wayside because, even with the best of intentions, people didn't follow through.

 

And that's why I've developed the action plan I'll be giving you at the end of this book.

 

When you complete it, two things will happen.

 

First, you'll solidify everything you've decided while working through the book.

 

You'll finish with more than just knowledge but a complete plan to make it a reality...regardless of how busy you get.

 

This is really important because it sets you up for successfully integrating your new positioning in everything your company does and gives you the prompts to follow through.

 

The next thing you'll notice is:

 

You'll have a written definition of how your company is different and what makes you authentic!

 

And you'll do it using the best parts of what you already do and who you prefer to do it for, without focusing on the competition or market, and you won't have to talk yourself into pretending you're something you're not!

 

That's because of the way the system works.

 

I've created it to focus on a combination of what you've already done, what you know how to do, who you prefer working with and, best of all, what your most profitable activities are.

 

Yes, you heard that right. Your positioning will actually be based on your favorite and most profitable activities when you use this approach.

Here's What To Do Next

The "cost" of this book is $5.60, and you get it instantly as a download.

 

As soon as you place your order, you'll get an automated receipt with a link to download the book directly in your email.

 

You can access it anywhere, immediately, without having to wait for the mail man.

 

Oh, and in case you're wondering ...

There Is No Catch!

I realize this is very inexpensive ...so you might wonder what the "catch" is.

 

And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.

 

This isn't one of them.

 

There's NO hidden "continuity program" you have to try or anything even remotely like that.

 

I'm literally giving you this entire book, for $5.60, as a means of "putting my best foot forward" and demonstrating real value.

 

My hope is that you'll love it and this will be the start of a good business relationship for years to come.

 

But with all that said, there is ONE thing to keep in mind:

Time is of the Essence

In most cases, I take a loss when selling the book at this price.

 

It typically costs me over $35.00 in advertising expense to sell one book.

 

So why would I do that?

 

Simple.

 

I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you'll want to do more business with me in the future.

 

I'm betting that you'll enjoy the book so much, you'll call and ask to help with the rest of your brand strategy.

 

Pretty straightforward.

 

Anyway - with all of that said, this is a limited offer.

 

Oh - one more thing...

You're Also Getting An Advanced 90-Minute Training, Free

During this training, I'll walk you through exactly how to build your positioning.

 

I'll explain the positioning categories.

 

I'll cover 11 different areas of specialization.

 

I'll even tell you exactly how to write your positioning statement using everything we decide in the process.

 

And there's no charge for it. I want you to have this as my gift for checking out the book.

 

And in case you're wondering ...

 

Yes.

 

Of course there's a money-back guarantee.

 

In fact, I think it's ...

The Boldest Guarantee In The World

I 100% Guarantee you'll love this book or I'll return your $5.60 let you keep the book and the video training anyway.

 

That's right. 

 

You don't even have to send anything back. 

 

Just email me or call the number on your receipt and I'll give you back your $5.60 with no questions asked.

 

How's that for fair?

This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires

Thanks for taking the time to read this letter and I look forward to speaking with you soon.

 

Sincerely,

Bruce White

Founder - Whiterock | Reid

 

P.S. In case you're one of those people (like me) who just skip to the end of the letter, here's the deal:

 

I'm offering you a 58 page book that outlines how to find and claim a powerful brand positioning ...without obsessing over "finding a niche."

 

The book is $5.60.

 

I'm also walking you through a Positioning Action Plan system I created that will ensure this is more than a "learning" exercise and you actually get all the massive benefits of a dynamic brand positioning.

 

(Don't worry - the plan is super simple, only 6-steps but, you'll finish with your positioning (and positioning statement) fleshed out and ready for action!)

 

What's important about this is it doesn't rely on any "market pressures" or competition, it works purely through what you like to do, who you like to work with, and what you're most profitable with. (Which, in my experience, works much better.)

 

On top of all that, I'm also giving you a 90-minute online training, free, which shows you exactly how to implement what you learn in the book.

 

This is a very limited offer because it's a marketing test.

 

There is no "catch" to this offer. You will not be signing up for any "trial" to some monthly program or anything like that.

 

In fact, if you don't like the book let me know and I'll even give you back the $5.60. You don't even need to send the book back.

and claim your copy now. You won't regret it.


© Whiterock | Reid Inc. All Rights Reserved.